Services

Building a brand involves weaving together a diverse array of sensory experiences. To invite people into the world you have crafted, we must consider brand interactions from a human-centric perspective, dissecting the abstract five senses with an academic rigour. Sensory Studies at Phil Studio is a team dedicated to analysing the "The Philosophy of Feelings”.

( Who we are )

We advocate for establishing a solid foundation: starting with the philosophy and initial intentions behind our actions. These rational principles can extend into countless directions, allowing us to craft flexible and contemporary sensory languages that make the brand comprehensible and open up broader possibilities.

The team at Phil Studio comes from a diverse array of backgrounds, enabling us to provide comprehensive observations and in-depth insights across various fields. This diversity aids us in assisting our clients from the biomedical, architecture, design, and manufacturing industries to broaden their perspectives on brand reinvention. We are eager to partner with companies that share our vision, working together to shape brands that resonate with and are needed by the times.

( What We do )

( Ⅰ )

Experience Analysis

At the outset of a project, we begin by analysing the experiences that the brand delivers to its audience. This analysis of the experience itself provides us with rich information, enabling us to clearly understand the current situation faced by the brand.

( IⅠ )

Brand Strategy

We begin by setting clear objectives for the project based on the current situation, followed by formulating suitable strategies. This approach determines whether a brand can connect with the right customer groups and engage in a dialogue in a way that is understandable and resonant for the target audience.

( III )

Brand Identity

Brand identity extends beyond the well-known realm of visual design; we create identification systems through a holistic approach to sensory touchpoints. After establishing a brand persona, aspects such as brand tone and language, interpersonal distance, visual style, spatial feeling, details of attire, scents, and even ambient sounds all follow. This comprehensive approach allows people to uncover the hidden surprises within the brand and grasp the concepts or ideologies it conveys.

( IV )

Product Curation

With a thoroughly developed product strategy, promotion becomes substantially more efficient. Once finely tuned to the brand's philosophy, the crafted product content, packaging design, and promotional strategies are harmonised, enabling the target audience to more precisely engage with the brand, thereby optimising the effectiveness of marketing efforts.

( V )

Collateral Design

Starting with a comprehensive brand image plan, we analyse market demands, consumer psychology, and brand values to provide the most suitable product development recommendations. This approach leads to packaging designs that go beyond mere visual appeal; they encapsulate the brand’s story and respond to societal expectations.

( VI )

Website Design

Shopify has long been a web system partnership for Phil Studio, recognized for its intuitive user interface and highly customizable platform. This flexibility greatly enhances the consistency of the brand's primary visual identity across digital media. Additionally, during transitions, clients can quickly become proficient with the platform through its straightforward backend.

( VII )

Imagery Photography

As a medium, visual imagery is an intuitive and impactful way to convey messages. Creating a consistent brand atmosphere through imagery is essential for presenting a complete brand image. Phil Studio provides expert artistic direction from a commercial photography standpoint, focusing on aspects such as lighting, colour tones, and product placement.

( VIII )

Entrepreneurship Consultant

Drawing on expertise in behavioural economics, design management, and art curation, Phil Studio offers professional entrepreneurship advice. We assist brands in evaluating underutilised spaces and provide consultancy, development, training, and supervisory services for the hospitality industry.

( IX )

Social Media Curation

Based on an understanding of the media ecosystem and user behaviours, we provide unique content perspectives, while adhering to the visual style established in earlier planning phases. This approach ensures the brand image is fully and coherently presented across social media platforms.

Phil Studio