( Work )
JADE GRAIN
JADE GRAIN
2025
( overview )
As a hub of creative convergence, Jade Grain aspires to stir contemplation of personal essence through objects and brand ethos. Emphasizing the theme of 'materiality', visually juxtaposing raw materials with metallic textures, echoing Jade Grain's solid foundation in traditional thought and its outward projection of innovation. To avoid overshadowing the curated products and artists themselves, Jade Grain will employ subtle post-processing and packaging structures, mirroring the brand's essence of 'dynamic shaping' and 'narrative unfolding'.
Slogan
Time will tale.
Story
Inspired by jade, the precious gem that brightens with wear, Jade Grain handpick gems that give shape to the intangibles.
[functional art] Delight in hands and hearts, the object's purpose is to live, not to exist, enchanting the everyday moments and enriching personal milieus.
[enduring beauty] Mindful of time in that the sheer materiality and craftsmanship reflect the depth of sophistication behind the object and realize the dynamic lifetimes before it.
[personal hue] The object is a vessel in a life's narrative: a canvas of expression where its usage exteriorizes the inner world of its owner; a potent source of reverie where its material change be found tasteful and evocative.
Key Words
Raw Edges 自然邊緣／Narrative Scene 敘事場景／Free-Flowing 自由流動／Senses Perception 感官感知
( Mood Board )
Visual Identity
The logotype features a framework extending from bracketed serifs to sharp stroke endings, embodying the characteristics of stone carving culture and rich historical heritage. The design intertwines and extends in stroke details, providing room for imagination. Within a style that is half modern and half classical, it creates an intersection between traditional culture and contemporary consciousness.
The logomark connects the letters J and G with shared strokes, achieving visual balance through the horizontal line, which also symbolizes the continuity of time, aiming to tell the brand story through the graphic symbol.
The parallel arrangement presents the form of "JADE", conveying the meticulous craftsmanship through gradually decreasing letter spacing. The arrangement of "GRAIN" emphasizes the direction of texture and a sense of irregularity. Both are combined through the letter "A," forming the textual design of the brand's creative typography. The whitespace between "J" and "A" can be filled with the names of future collaborators, indicating arrangements for both long and short names.
Pattern concept
Based on the spacing guidelines of the Secondary Logo, freely splatter irregular brushstrokes to form the brand pattern. Through visual transformation, imbue the brand spirit with unique textures, creating room for imagination.
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